Government of Punjab · Punjab Information Technology Board

Destination 4

PITB Executive Dashboard

Programme-level oversight of gateway adoption, fulfilment health, governance, finances and transition readiness across 36 Punjab districts.

Demo dataset

GMV to date

PKR 65,341,000

+20.3% MoM

Orders placed

8,710

28 in live demo set

Completed orders

8

Delivered or completed

Active sellers

15

1,462 registered

Registered buyers

48,920

District reach

36/36

All Punjab districts

On-time delivery

92.6%

Target 93%

Dispatch SLA (24h)

96.1%

Target 95%

Return rate

3.4%

Provincial average

Platform uptime

99.87%

Target 99.5%

Operator revenue

PKR 4,180,000

Commission YTD

Women-led SMEs

318 / 742 artisans

Monthly GMV (PKR millions)

Feb–Jul 2026 actuals from the demo dataset.

31.2
Feb
36.8
Mar
41.5
Apr
47.9
May
54.3
Jun
65.3
Jul

Order & seller growth

Monthly orders with cumulative approved sellers.

  • Feb
    4,120 • 890 sellers
  • Mar
    4,870 • 1004 sellers
  • Apr
    5,460 • 1128 sellers
  • May
    6,310 • 1245 sellers
  • Jun
    7,420 • 1361 sellers
  • Jul
    8,710 • 1462 sellers

Seller onboarding funnel

  • Registrations started
    2,140
  • Nine-step form completed
    1,786
  • KYC submitted
    1,620
  • KYC approved
    1,462
  • First listing published
    1,284
  • First order fulfilled
    1,071

Largest drop-off: KYC document quality between form completion and submission.

Fulfilment funnel

  • Orders placed
    8,710
  • Payment confirmed
    8,586
  • Dispatched within 24h
    8,251
  • Delivered
    8,204
  • Completed (no return)
    7,925

279 orders ended in a return or replacement in the period.

District performance (top 12)

DistrictGMVOrdersSellersOn-time
LahorePKR 9,200,0001,42023096%
FaisalabadPKR 8,580,0001,32421595%
RawalpindiPKR 7,960,0001,22820094%
MultanPKR 7,340,0001,13218593%
GujranwalaPKR 6,720,0001,03617092%
SialkotPKR 6,100,00094015591%
BahawalpurPKR 5,480,00084414090%
SargodhaPKR 4,860,00074812589%
SheikhupuraPKR 4,240,00065211088%
GujratPKR 3,620,0005569596%
ChiniotPKR 3,000,0004608095%
JhangPKR 2,380,0003646594%

Hub scorecards

Lahore, Faisalabad, Sialkot and Multan operations hubs.

Lahore96.2% on-time
GMV
PKR 21,400,000
Orders
3,120
Sellers
412
Capacity used
78%
Staff
34
Faisalabad94.1% on-time
GMV
PKR 13,850,000
Orders
1,980
Sellers
268
Capacity used
71%
Staff
22
Sialkot95.4% on-time
GMV
PKR 12,480,000
Orders
1,610
Sellers
197
Capacity used
64%
Staff
18
Multan91.8% on-time
GMV
PKR 9,260,000
Orders
1,290
Sellers
174
Capacity used
59%
Staff
16

Category scorecard

CategoryGMVAOVReturns
HandicraftsPKR 8,600,000PKR 6,2002.1%
Sports GoodsPKR 7,820,000PKR 6,5402.5%
TextilesPKR 7,040,000PKR 6,8802.9%
FurniturePKR 6,260,000PKR 7,2203.3%
Home & KitchenPKR 5,480,000PKR 7,5603.7%
Food & AgriculturePKR 4,700,000PKR 7,9004.1%
IndustrialPKR 3,920,000PKR 8,2404.5%
Leather GoodsPKR 3,140,000PKR 8,5804.9%

Top sellers

SellerGMVOn-timeRating
Sialkot Sports WorksSialkotPKR 6,420,00097.1%4.8
Lahore Textile HouseLahorePKR 5,810,00095.4%4.6
Chenab Foods Co.FaisalabadPKR 4,290,00093.2%4.5
Multan Blue PotteryMultanPKR 3,180,00091.6%4.7
Pothohar WeaversRawalpindiPKR 2,740,00094%4.4

Courier scorecard

CourierOn-timeDamageCODCost
TCS95.4%0.6%98.2%PKR 240
Leopards92.1%1.1%96.4%PKR 215
M&P90.8%1.4%95.1%PKR 205
Trax93.7%0.9%97%PKR 230
Pakistan Post81.2%2.3%92.6%PKR 150

Strategic recommendations

Simulated analytics narrative for the Joint Governance Committee.

Simulated
  • Expand sports-goods seller intake in SialkotDemand

    Sialkot supply is converting 3.1x the provincial average; 40 additional verified sellers would absorb unmet demand.

  • Publish category price bandsPricing

    87 listings sit more than 25% above their category band, suppressing conversion on high-traffic pages.

  • Pre-book the kinnow and citrus seasonSeasonal

    Sargodha and Bhalwal supply peaks in December; open pre-booking in October with cold-chain courier lanes.

  • Urdu enrichment for artisan listingsCatalogue

    412 artisan listings lack full descriptions; enrichment is modelled at a 14% conversion uplift.

  • Close the Cholistan courier gapDemand

    Six southern districts rely on a single courier; add an aggregator lane to lift on-time delivery above 93%.

Quarterly KPI, SLA & service credits

Q3 FY2025-26 • credits payable PKR 360,000

KPITargetActualStatusCredit
Platform uptime99.5%99.87%Met—
Order dispatch within 24h95%96.1%Met—
On-time delivery93%92.6%BreachedPKR 240,000
P1 ticket resolution < 4h98%97.2%BreachedPKR 120,000
Seller KYC turnaround < 72h90%93.4%Met—
Refund settlement < 7 days95%95.8%Met—

Critical incidents

  • INC-1041 — Checkout latency spike during Azadi SaleSEV2 • closed

    2026-08-01 20:10 • 42 min • Checkout p95 above 4s for 8% of sessions

  • INC-1046 — Courier webhook backlog (Leopards)SEV3 • monitoring

    2026-08-03 07:45 • 3 h 20 m • Tracking updates delayed for 1,240 consignments

  • INC-1049 — SMS OTP delivery failures to one operatorSEV2 • open

    2026-08-04 11:02 • Ongoing • OTP delivery success down to 82% on one network

  • INC-1032 — Settlement batch reconciliation mismatchSEV1 • closed

    2026-06-28 02:15 • 5 h 05 m • PKR 1.42M in payouts held for one cycle

PITB approvals

  • Q3 marketing budget uplift (PKR 12M)Pending

    PITB Secretariat • due 2026-08-12

  • Courier panel expansion to 6 partnersApproved

    Operations • due 2026-07-28

  • Commission slab revision for artisansPending

    Joint Governance Committee • due 2026-08-20

  • Data retention policy v2Approved

    Legal & Compliance • due 2026-07-15

JGC action tracker & minutes

  • JGC-07 • 2026-07-185 decisions

    Chair Dr. Kamran Shahid • 11 attendees

    Approved courier expansion; directed monthly district coverage reporting.

  • JGC-06 • 2026-06-204 decisions

    Chair Dr. Kamran Shahid • 9 attendees

    Reviewed SLA credits for Q2; approved artisan onboarding drive.

  • JGC-05 • 2026-05-166 decisions

    Chair Ms. Ayesha Rehman • 12 attendees

    Endorsed fraud-scoring pilot; requested DR drill evidence.

Risk register

  • Low seller digital literacy in southern districtsHigh/Medium

    Programme • District onboarding camps and Urdu-language guides.

  • Courier coverage gaps in Cholistan beltMedium/High

    Logistics • Aggregator contracts plus Pakistan Post fallback.

  • COD cash leakage and reconciliation exceptionsMedium/High

    Finance • Daily remittance files and exception dashboard.

  • Counterfeit or prohibited listingsMedium/High

    Trust & Safety • Moderation queue, seller undertakings, takedown SLA.

  • Dependence on single payment acquirerLow/High

    Payments • Dual-acquirer routing in production design.

  • Data protection compliance changesMedium/Medium

    Legal • Quarterly policy review with PITB legal.

Financial oversight

Receipts, seller settlements, operator commission and refunds.

LineYear to dateThis quarter
Gross merchandise valuePKR 65,341,000PKR 24,180,000
Platform commission revenuePKR 4,180,000PKR 1,520,000
Logistics pass-throughPKR 2,140,000PKR 790,000
Seller payables outstandingPKR 8,620,000PKR 8,620,000
Refunds issuedPKR 1,980,000PKR 640,000
SLA service creditsPKR 360,000PKR 360,000
Settlement cycleWeekly, T+7 after delivery
Reconciliation status1 batch awaiting release
Open exceptions3 COD remittance mismatches

Technology & integration health

Simulated telemetry
  • Marketplace web tierp95 620 msHealthy
  • Order servicep95 410 msHealthy
  • Payment rails (simulated)1 acquirer onlyDegraded
  • Courier webhooksBacklog clearedMonitoring
  • SMS / OTP aggregator82% delivery on one networkIncident
  • Data warehouse & reportsRefreshed 06:00 PKTHealthy

4 integrations simulated, 6 require production agreements.

Reports centre

Filter the programme dataset and export a board-ready pack.

Exports simulated
Programme KPI packDistrict coverage reportSeller settlement statementSLA & service credit reportCatalogue growth reportSupport & disputes report

Exit & transition readiness

Composite readiness score 59%

  • IP & data registerDocumented

    Catalogue, seller and order datasets registered with owner and retention class.

  • Source code & escrowSimulated

    Repository handover checklist and escrow agreement template prepared.

  • Documentation setDocumented

    Architecture, runbooks, API specs, data dictionary and admin manuals.

  • Training & knowledge transferPlanned

    Four-week shadowing plan for PITB operations and support staff.

  • Cutover & exit planPlanned

    Parallel run, data migration dry-run, rollback and sign-off gates.

  • Hosting & DR handoverRequires production integration

    Cloud accounts, DNS, certificates and DR site transfer to PITB.

Documentation inventory

DocumentPagesStatus
Solution architecture & HLD68Documented
API specification (OpenAPI)42Documented
Operations runbooks55Documented
Data dictionary & retention classes31Documented
Admin & seller user manuals74Documented
DR drill evidence pack12Planned

Training & cutover checklist

  • Operations console training (4 sessions)Complete
  • Support desk shadowing (2 weeks)Complete
  • Finance settlement walkthroughComplete
  • Executive reporting handoverPending
  • Cutover dry-run with rollback testPending
  • Escrow deposit and source-code sign-offPending

IP and data register documented; source-code handover and escrow deposit are prepared as templates in this proof of concept and require execution during contracting.